Imagine this: You’ve got a killer idea for a video that will showcase your brand in a way that stops people mid-scroll. You’re excited, but also a little overwhelmed because you know the right video agency will make or break the success of this project. You start Googling, and within minutes, you’re staring at endless options—sleek portfolios, flashy promises, and prices that range from “too good to be true” to “how is this even legal?”

Let’s be real for a moment—running a local business can feel like you’re juggling a million things at once, right? From stocking shelves to managing your social media, it’s easy to lose sight of one crucial question: Who are you really serving? Finding your target market isn’t just a business strategy—it’s the heart of connecting with the people who genuinely need what you’re offering.

It all begins with an idea.

It all begins with an idea.