5 Ways Sunshine Coast Businesses Can Use Video to Drive Sales

It’s early morning in Mooloolaba. The sun’s spilling over the ocean, the café grinders are humming, and shopfronts are opening along the esplanade. You can feel the energy of small businesses getting ready for another day of serving locals and tourists alike.

Now imagine one of those cafés, let’s call it Seabreeze Café. They’ve just launched a new seasonal menu, but foot traffic feels quieter than usual. They’ve tried flyers, boosted a few Facebook posts, even ran a radio ad last month. Nothing really clicked.

Then, one day, they post a 20-second video of their barista pouring latte art with the ocean in the background. The next morning, their messages are full of locals asking, “Where are you guys located?”

That’s the power of video. And here’s how Sunshine Coast businesses; from cafés to construction companies, can use it to drive real, measurable sales.

1. Tell Your Brand Story

People don’t buy products… They buy people.

When you share your journey, your challenges, and your passion, you give customers a reason to connect.

A short brand video showing your story, why you started, who you serve, what drives you, builds trust faster than any ad copy ever could. Picture yourself standing in your space, talking about what you love about your work, with the Sunshine Coast as your backdrop.

At Three Strand Media, we’ve seen it time and time again: businesses that tell their authentic story attract loyal customers, not just one-time buyers.

2. Showcase Your Products or Services

The Sunshine Coast is full of incredible talent, builders, baristas, wellness coaches, stylists, and each one offers something unique. But many rely only on photos, videos or words to describe it.

A professional video lets people see what you do.

Imagine a local builder showing a time-lapse of a deck transformation overlooking Buderim’s hills, or a boutique salon capturing the glow on a client’s face after a fresh cut.

When customers can visualise the value you bring, they’re already halfway to saying “yes.”

3. Run Social Media Video Ads

If your business isn’t running video ads in 2025, you’re leaving money on the table.

On Facebook and Instagram, videos grab attention 135% faster than photos. And when they’re short, captioned, and mobile-optimised, they stop the scroll and spark instant curiosity.

Think of a 20-second clip showing your product in action, a testimonial from a happy client, or even a quick before-and-after reveal. Paired with a simple “Learn More” button leading to your site.

We’ve helped Sunshine Coast businesses like Frankies Cafe and Elite Foot Care turn simple video ads into thousands of new local impressions and consistent leads.

4. Feature Real Customer Testimonials

Let’s go back to Seabreeze Café. A month after posting that first video, they filmed a short clip of two locals enjoying their breakfast, talking about how much they love the atmosphere.

That video did more for their reputation than any paid campaign could. Why?

Because people trust people.

Testimonial videos show real stories and real results, no gimmicks, just authentic experiences. Whether you’re a gym owner, a builder, or a service provider, a client’s face and words will always be your strongest marketing tool.

5. Share Behind-the-Scenes Moments

Audiences crave authenticity. They want to see the hands that make the magic happen, the chef prepping meals before service, the team celebrating a project finish, the laughs between takes.

Behind-the-scenes footage gives your brand heart. It reminds people that your business is built by passionate humans who care deeply about what they do.

For local Sunshine Coast businesses, this kind of content often becomes the most-shared, most-watched, and most-remembered.

The Takeaway

In today’s digital world, video isn’t just a marketing tool. It’s your brand’s heartbeat. It captures your story, your people, and your purpose in a way no other medium can.

Whether you’re based in Noosa, Maroochydore, or down in Caloundra, investing in video content is one of the smartest ways to grow your visibility and sales.

At Three Strand Media, we help Sunshine Coast and Brisbane businesses bring their story to life through cinematic brand videos, social content, and ad campaigns that actually perform.

If you’re ready to stop blending in and start standing out. Let’s create something powerful together.

🎥 Enquire today about video production for your Sunshine Coast business